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UBS and MAG: The Reasons for Our Partnership

UBS has chosen to collaborate with MAG – Modern Art Gallery of Milan through a partnership in favor of art and culture intended for the city of Milan. UBS Next / Art, the project of this partnership, aims to be a platform full of events, which include restoring and enhancing the permanent collection, temporary exhibitions, and a rich cultural line-up open to the public.
With this project, UBS aims to shed new light on this splendid Villa with its magnificent culture and art. It also wishes to be among the key players in Italy on the art scene where it operates. In line with its own institutional calling attentive to the best forces in society and culture, UBS has found in art a field where it may act, able to narrate its own identity and forge new frontiers.
UBS has always supported and encouraged art in places where it has projects and collaborations of all kinds, with the goal of enhancing not only its own collection – UBS Art Collection, with over 35,000 works from the 1960s to today – but also other important public and private art collections by actively participating in the growth and development of these through specific projects. Thanks to this public art and collection support, a special unique project for Milan has been created, in collaboration with MAG, to rediscover and enhance one of the city’s most fascinating locations.

For more information on events and exhibitions in the UBS Next / Art project, see:


- YEAR AFTER YEAR. UBS Art Collection Works on Paper.

- UBS Next / Conversations –The Idea of Contemporary Portraiture.


For over 150 years, we have followed our calling: offering consultancy and services in managing private heritage. Present in over 50 countries, in Italy we join our global vision with attention to the needs of those who live and work here, though always aiming for the future.
Aware that there cannot be any sustainable future without culture, we have chosen to promote activities tied to the art world.
In Italy, we have strengthened our efforts by devoting to the city of Milan UBS Next / Art, a program full of events that considers the world through art. At the heart of this project is the decision to join MAG, a Neo-classical treasure, which over the decades has become the Home of grand art collections.
With UBS Next / Art we wish to express our passion for art, which we already share with many of our clients. Our partnership with MAG confirms this commitment and aims to enhance this exceptional art collection. It is the preferred site for art lovers or anyone who is curious and searching for a unique, evocative experience.
UBS Next / Art. A new art point of view

The UBS Company

UBS was founded 150 years ago. This company depends on outstanding experience in providing services and consultation to private clients, institutions, and businesses across the world as well as retail clients in Switzerland. Our company strategy favors leadership in managing private heritage across the globe and in universal bank activities in Switzerland. UBS aims to keep growing and expanding its top client pool in managing legacies through an Investment Bank catering to the needs of its clients and solid management (Global Asset Management). UBS is present on all the main stock exchanges in the world and has offices in over 50 countries. UBS employs roughly 60,000 collaborators, 35% of which work in the Americas, 36% in Switzerland, 17% in the rest of Europe, in the Middle East, and in Africa, and 12% in the Pacific-Asian regions. UBS is listed on the Swiss stock exchange SIX Swiss Exchange and in New York.
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UBS (Italy) S.p.A. is an Italian bank regulated by UBS AG which operates since 1996 in wealth management activities for private clients. In Italy, it has 9 branches. UBS (Italy) S.p.A. is the head of Gruppo UBS Italia which is currently made up of, in addition to the bank itself, UBS Fiduciaria S.p.A.
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UBS and Contemporary Art

UBS is involved on a global scale in a series of activities supporting the arts and culture. At the heart of this vast selection of sponsorships there is also long-term support for the international art events of Art Basel, the most important international contemporary art fair, held in Basel, Miami Beach, and Hong Kong, where UBS is the first global partner, along with its international partnership with the Solomon R. Guggenheim Museum and its Foundation, concerning the Guggenheim UBS MAP Global Art initiative. The UBS art sponsorship activities are rounded off by a series of local partnerships, with important institutions including the Swiss Institute of New York, the Nouveau Musée National in Monaco, the Fondation Beyeler in Switzerland, and the Art Gallery of New South Wales in Sydney. UBS is also active in the contemporary art world through its UBS Art Collection and the experiences of its UBS Art Competence Center and UBS Art Forum.
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